Work Studio Notes Contact

Seva. A beauty system built to scale from one shelf to many, without the identity thinning out as the range grows.

Seva website: a product journey page with portrait photography and editorial columns

Close-up of a chrysanthemum in warm ochre

Seva website with the seal

A Seva carton standing against dried chrysanthemums

Overview

Seva launched with three products and plans for thirty. Most beauty systems break at that point: the logic that felt considered on a small range turns into noise once the shelf fills up.

Outcome

A modular packaging system with a fixed spine and a variable field, so every new product slots in without a redesign. The identity gets stronger as the range grows, not weaker.

Scope

Visual identity
Packaging system
Art direction
Digital

Credits

BRAND^NW, identity and packaging
Photography, studio commission
Still life, external partner
Production, local partner

Signal

hi@brand-nw.com↗

An independent studio working at the level of position, perception and presence. Seen, understood, remembered.

Work

Selected Work Fusion House Chime Change

Studio

Studio Recognition Notes Contact

Practice

Position Identity Digital Rollout

Contact

New Business Careers Collaborations hi@brand-nw.com

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