Change. A launch identity with momentum built in.

Campaign banner: a runner and the line "Re:start, the most powerful 8-week challenge ever"

A figure in silhouette against a red ground

Overview

The brand had one moment to be understood and no second chance to explain itself. Change was going public with a proposition most people would need explained twice. A launch identity that leads with cleverness fails here. The work had to make the idea legible in one pass and memorable on the second.

Outcome

A direct wordmark, a system that treats motion as the primary carrier of meaning, and a launch kit that stayed coherent across channels the studio never controlled.

Scope

Positioning
Visual identity
Launch system
Motion
Digital

Credits

BRAND^NW, strategy and identity
Motion, studio commission
Film, external partner
Media, client team

Live site ↗

Next project S/C Labs↗ All work

Signal

hi@brand-nw.com↗

An independent studio working at the level of position, perception and presence. Seen, understood, remembered.

Work

Selected Work Fusion House Chime Change

Studio

Studio Recognition Notes Contact

Practice

Position Identity Digital Rollout

Contact

New Business Careers Collaborations hi@brand-nw.com