The work is made by people.
We are particular about which ones.
We do not keep a bench. Every project is staffed from a circle of people we have worked with for years, across every discipline a brand actually needs — and the circle grows when someone good writes.
We brief properly and we pay on time. Nobody is asked to work on speculation, scope is agreed before anything starts, and the credit stays with the person who did the work. Most collaborations begin with one contained piece and grow from there; some have lasted years. What holds our attention is a point of view that survives contact with a brief, and the judgement to say early that something is not working rather than delivering it anyway.
/ Disciplines
Six groups, one standard. Every project draws on several.
01Strategy
Research, positioning and the argument a brand has to carry.
Category and competitor work, interviews, the sharp version of what the brand is for. People who can hold a room and write a sentence that survives the meeting.
02Identity
Naming, voice, typography, marks and the systems that hold them.
Type designers, letterers, writers who name things. The work that has to look the same on the hundredth application as on the first.
03Image
Art direction, photography, styling, casting and retouch.
People who can hold a set and people who make the frame right afterwards. Both, and not the same person.
04Motion
Motion design, 3D, CGI, film and sound.
From a five-second loop that has to work muted in a feed to a sequence that opens a launch. Pace is a design decision, not an afterthought.
05Digital
Interface design and front-end development.
Designers who think in states, and developers who care what a page weighs. We build what we design, so the two sit close.
06Delivery
Packaging, print, production, project management and studio operations.
The part nobody photographs. Someone has to hold the schedule, chase the proof and know which printer says yes and means it.
No open listings.
There is a desk, and there is work on it.
No cover letter, no CV template, no folder of everything you have ever made. Six pieces you still stand behind say more than sixty.
/ Not sent
The message could not be sent from here. Copy it and mail it to hi@brand-nw.com — it reaches the same desk.
If nothing comes back within three weeks, there is nothing on the desk that fits — write again when the work has moved on.